Sales Strategy Development
- Develop and execute the overarching sales strategy to achieve targets across all divisions, including maintenance, treatments, and landscape construction services.
Sales Goal Oversight and Forecasting
- Oversee a structured sales team with individual sales goals.
- Monitor and report daily, weekly, and monthly sales performance to ensure alignment with sales targets and company objectives.
- Review sales pipelines regularly to track proposal opportunities, address missed deals, and proactively manage proposal flow to achieve targets.
Customer Care Leadership
- Lead and manage the customer care department to ensure seamless client onboarding, effective communication, and outstanding service delivery.
- Focus on building long-term customer satisfaction and improving retention through proactive leadership.
Collaboration with Operations
- Foster a strong partnership between sales and operations to ensure cohesive service delivery.
- Resolve client concerns by working directly with operations to implement best practices and refine processes for greater efficiency.
Training, Development, and Improvement Systems
- Plan and implement comprehensive training programs for both sales and client care teams, from onboarding to advanced skills development.
- Collect feedback from staff and clients to identify areas for improvement and continuously enhance training and processes.
- Conduct regular performance audits to ensure accountability, profitability, and skill elevation across the team.
Performance Metrics Management
- Define and monitor key performance indicators (KPIs) to track sales, crew efficiency, client satisfaction and service quality.
- Use data-driven insights to set team benchmarks and identify opportunities for improvement.
Client Relationship Management
- Build and maintain strong relationships with key clients to enhance long-term retention.
- Proactively resolve client concerns and identify upselling and cross-selling opportunities to provide additional value and grow revenue.
Marketing and Sales Collaboration
- Collaborate with the marketing team to align sales strategies with marketing campaigns and materials, creating cohesive customer messaging and maximizing reach.
- Understand campaign effectiveness, and monitor ROI, sharing updates with team.
- Plan and execute theme-based campaigns (e.g., “We LOVE Our Clients” for Valentine’s Day etc), preparing teams to participate in strategic marketing efforts.
- Use marketing strategies as a growth engine by fostering collaboration between the sales and marketing teams to achieve measurable outcomes.
Accountability and Conflict Resolution Framework
- Create and maintain accountability structures to track progress toward sales and customer care goals and ensure timely and effective team performance.
- Manage and resolve escalated client-related issues promptly to maintain customer relationships.
Capacity Planning and Client Communication
- Collaborate with scheduling and operations teams to accurately plan workforce capacity.
Job Costing Ownership
- Streamline the job costing process into a single ownership framework, centralizing efforts currently divided among various team members.
- Track key metrics—including Cost of Goods Sold (COGS), labor efficiency, and budget vs. actual audits—to enhance financial performance and operations.
- Promote pre- and post-job analytics to document successes, assess challenges, and improve future job estimates.
- Transition estimating practices toward a preventative strategy to anticipate and address profitability issues before they arise.
